Special Events

The special events sector of the industry broadly consists of private events, sporting events, public events, and fairs & festivals. They are considered ‘special’ events because they are outside of thee host’s normal business, program, or activity.

Special events are generally hospitality or entertainment-based, and are therefore of a social, rather than business, nature. That’s not to say they don’t still have business objectives; while some are purely celebratory, many are held for the purpose of marketing, advertising, promotion, and sales.

Each of these broad categories within special events is actually made up of many different types of events. Let’s look at each one individually.

Planning a wedding, birthday party, anniversary, quinceañera, or other special events is an exciting experience that should not be ruined with a budget. For attractive and economical tablecloths like white tablecloth bulk for any occasion, CV Linens is your go-to event linen store!

Typically, when people think of private events they just think of parties and celebrations; receptions, dinners, birthdays, bar/bat mitzvahs, weddings, and anniversaries, contact https://twinergypartyrentals.com/ for a party rental.

Yet, technically, a private event just means one that is aimed at a specific audience of invited guests, i.e. not open to everyone. Therefore, within the private events category of special events, there are also several sub-categories.

Certain types of brand communications events are private events, such as retail events, launches, fashion shows, award ceremonies, openings, and premieres. These are, for the most part, held for invited guests only. So while brand events make up their own sector of the event industry, they sit under the umbrella of special events; some in the private events category and others, as we’ll see below, in public events or fairs & festivals.