We Love Good Food!

Thank you for visiting our website. Surf Market was founded in 1956 to serve the needs of the logging, hunting, and fishing community of Gualala. Since that time we have grown from a 3 person mom-and-pop, to the largest supermarket in our area with a well trained staff of 45, our products come from the best producers and food gardens to give the best to our clients.

In the old days, you could find frozen meat just down the aisle from the gun and ammunition selection. Today, 60 years later, we offer an amazing selection of quality products featuring locally made artisan foods, sustainable seafood, local and organic produce, specialty cheeses, hot and cold deli offerings, a large hand picked selection of wine and spirits, and yummy baked goods. In addition, we have one of the finest meat departments in Northern California. We invite you to explore our website and enjoy information and photos about our departments, products, and team members. We look forward to seeing you at the market.

Warm regards,

Support Your Local Farmer” t-shirts and tote bags are available in-store only at Surf Market.  Come pick yours up today.  Go local, shop local and support your local farmer!

More Ideas and inspiration @ Surf Market Instagram!

We ♥️ our local purveyors!

Meet Steph Weiler, the owner and chef behind Chef Steph’s Granola. We’ve been carrying Steph’s granola since early summer and we can barely keep it in stock! We sat down with Steph to find out a little bit more about her and how she got started.

When did you start Chef Steph’s?

In 2011 when my daughter started preschool, I decided to shift gears from my career as a Physical Therapist and dove into full time culinary school. Upon graduating in 2012, I founded Chef Steph, a personal chef delivery business focusing on getting fresh, homemade, family-friendly meals to people's homes. My tagline is "the table matters" and my goal was to allow families more time at the table together while enjoying healthy, locally-sourced food.


Your granola is incredibly delicious. How did you dial in such a perfect recipe?

I was always searching for really crispy, golden brown granola to enjoy for breakfast and found that most grocery brands were undercooked or chewy. After several attempts to make my own, I landed on the two key ingredients: butter and ... attention. The butter makes for a rich flavor and because I make it in small batches, I am able to turn and stir the oats and nuts often, resulting in every piece turning an even golden brown.

It seems like you have quite a following. How have you built your business?

Most of my granola is sold directly by me via word of mouth. (I have been told it is dangerously addictive!) I dove into retail in a small bakery in San Francisco called Little Bee Baking and now am grateful to have a new fan base at Surf Market on here the coast!

What do you like to do in your free time?

In my free time I love being outdoors with my family. We especially love mountain biking, hiking, surfing and skiing.

You can find Chef Steph’s granola in our cereal aisle. If it’s sold out there’s more on the way! 😊
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#surfmarketgualala #welovegoodfood #localpurveyors #localmade #granola #delicious #smallbatch #toppicksatsurfmarket #supportsmallbusiness #riseandshine #gualala #thesearanch #sonomacoast #mendocinocoast #norcal #golocal #shoplocal #madelocal
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We ♥️ our local purveyors! Niko Ramsdell and Evita Sikelianos are literally bottling magic at @wilderferments . Locally foraged ingredients, wild-crafted using sustainable practices , this kombucha is like no other you’ve tasted and you can find it on our shelves here at Surf Market. Dry, crisp a little tart and completely refreshing, seasonal flavors. Drink up, chill out and go local. Pictured: Niko and the booch mobile delivering a fresh case to our loading dock. You can find @wilderferments in our grab and go drink section at our entrance. Come see us! 🌿
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#surfmarketgualala #welovegoodfood #kombucha #booch #local #smallbatch #mendocinocoast #mendonoma #sonomacoast #wilderferments #supportsmallbusiness #gualala #golocal #shoplocal
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We ♥️ our local purveyors! Dena from @double_d_farm just dropped off a fresh batch of their wildly delicious Carrot Habanero Hot Sauce. A little heat, a little sweet, this hot sauce should go on your eggs, your tacos, your veggies and potatoes and in your stews and soups and braises. Honestly, we can’t get enough. Find @double_d_farm Carrot Habanero on aisle 10. Look for the MADE LOCAL sticker! 🥕 🌶 ♥️ 👨‍🌾
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#surfmarketgualala #welovegoodfood #supportsmallbusiness #supportyourlocalfarmer #hotsauce #awesomesauce #welovetacos #alittleheatalittlesweet #gualala #thesearanch #sonomacoast #mendocinocoast #mendonoma #golocal #shoplocal #wearamask #bekind #bepatient
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Here at Surf Market, in addition to finding everything you need to feed your family , you can ALSO find a wide selection of gift items for just about anyone on your list. These sweet pom pom beanies just landed from @bytommybreeze and they won’t last long. Perfect for cool and cozy winter days with just the right balance of that Nor Cal vibe. You can find @bytommybreeze hats and beanies on the shelves across from our newspaper stand. We ship! Come see us!
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#surfmarketgualala #surfmarketgifts #norcal #phresh #pompom #mendonoma #holidaygifts #cozy #mendocinocoast #sonomacoast #gualala #highway1 #coast #golocal #shoplocal #supportsmallbusiness
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Order your Thanksgiving turkey today! We are taking pre-orders for locally raised Willie Bird turkeys and all natural @jennieo turkeys. Our helpful team of butchers are ready to take your order. Give us a call and ask for the Meat Department. We’re here for you. 🦃
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#surfmarketgualala #welovegoodfood #thanksgivingdinner #turkey #roastedturkey #williebirdturkey #jennieoturkey #thanksgivingfood #givethanks #gualala #thesearanch #sonomacoast #mendocinocoast #golocal #shoplocal #supportsmallbusiness
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A few moments of tranquility and self care are always a good thing. A soak in the tub with @ethics_supply_co all natural Fireside & Starlight bubble bath is the perfect antidote for stress, sore muscles and all that makes one weary during these challenging times. With notes of Cypress, Bay Laurel, lemon verbena, Douglas Fir and Jeffrey Pine, the aromatics are irresistibly calming. Paired with our custom candle Redwood Forest + Fern Grove created for us by @mendocinocandleco, you will be transported to a place of peace and complete relaxation. A perfect gift for yourself or that special person you love. Restore, renew, relax.
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#surfmarketgualala #surfmarketgifts #treatyourself #bathsoak #tubtime #selfcare #relaxation #aromatherapy #indulge #restore #customcandles #giftideas #somethingforeveryone #gualala #thesearanch #norcal #sonomacoast #mendonoma #mendocinocoast #supportsmallbusiness #golocal #shoplocal
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Now THAT’S Italian! 🇮🇹 Were building a special collection of the very best Italian products available to help brighten dinner time at home. New products arriving daily... keep on the lookout 👀! 🍝
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#surfmarketgualala #welovegoodfood #italianmarket #mangiamangia #italy #thebestofthebest #bastapasta #pasta #evoo #mendonoma #sonomacoast #gualala #thesearanch #golocal #shoplocal #supportsmallbusiness
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Mark Your Calendar!

Dec
5
Sat
Surf Market BBQ @ Surf Market
Dec 5 @ 11:00 am – 5:00 pm
Surf Market BBQ @ Surf Market | Gualala | CA | United States

Surf Market offers delicious baby back ribs, tri-tip and chicken every Friday and Saturday from 11am-5pm, weather permitting. Let us do the cooking!

Dec
11
Fri
Surf Market BBQ @ Surf Market
Dec 11 @ 11:00 am – 5:00 pm
Surf Market BBQ @ Surf Market | Gualala | CA | United States

Surf Market offers delicious baby back ribs, tri-tip and chicken every Friday and Saturday from 11am-5pm, weather permitting. Let us do the cooking!

Dec
12
Sat
Surf Market BBQ @ Surf Market
Dec 12 @ 11:00 am – 5:00 pm
Surf Market BBQ @ Surf Market | Gualala | CA | United States

Surf Market offers delicious baby back ribs, tri-tip and chicken every Friday and Saturday from 11am-5pm, weather permitting. Let us do the cooking!

Dec
18
Fri
Surf Market BBQ @ Surf Market
Dec 18 @ 11:00 am – 5:00 pm
Surf Market BBQ @ Surf Market | Gualala | CA | United States

Surf Market offers delicious baby back ribs, tri-tip and chicken every Friday and Saturday from 11am-5pm, weather permitting. Let us do the cooking!

Dec
19
Sat
Surf Market BBQ @ Surf Market
Dec 19 @ 11:00 am – 5:00 pm
Surf Market BBQ @ Surf Market | Gualala | CA | United States

Surf Market offers delicious baby back ribs, tri-tip and chicken every Friday and Saturday from 11am-5pm, weather permitting. Let us do the cooking!

Recipes

One Bowl French Tart Dough

One Bowl French Tart Dough

This is one of those recipes. 🍋
You can’t believe it will actually work because it is so simple.

Lemon Posset

Lemon Posset

When life gives you lemons, make this delicious cold dessert made from thickened cream and lemon.

Departments

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