Surf Market is currently accepting applications for full and part-time positions. We offer generous benefits including a 20% storewide discount! Click the button below for more details.

Now Hiring!

We Love Good Food!

Thank you for visiting our website. Surf Market was founded in 1956 to serve the needs of the logging, hunting, and fishing community of Gualala. Since that time we have grown from a 3 person mom-and-pop, to the largest supermarket in our area with a well trained staff of 45, our products come from the best producers and food gardens to give the best to our clients.

In the old days, you could find frozen meat just down the aisle from the gun and ammunition selection. Today, 60 years later, we offer an amazing selection of quality products featuring locally made artisan foods, sustainable seafood, local and organic produce, specialty cheeses, hot and cold deli offerings, a large hand picked selection of wine and spirits, and yummy baked goods. In addition, we have one of the finest meat departments in Northern California. We invite you to explore our website and enjoy information and photos about our departments, products, and team members. We look forward to seeing you at the market.

Warm regards,

“Support Your Local Farmer” t-shirts and tote bags are available in-store only at Surf Market. Come pick yours up today. Go local, shop local and support your local farmer!

More Ideas and inspiration @ Surf Market Instagram!

surfmarketgualala

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Jul 1

Open

Check The Surf~
We have everything you need for your special 🇺🇸4th of July 🇺🇸celebrations with friends and family. And, you can pack all of your groceries up in one of our handsome, super-durable @apolis market tote bags. Handcrafted in Bangladesh by people who receive fair trade wages, annual profit dividends and a retirement fund. After being assembled in Bangladesh, the bags are shipped to Los Angeles where Team Apolis prints them with our catchy + custom Surf Market motto 🌊🏄🏻. Come see us. We’re here for you.
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#surfmarketgualala #welovegoodfood #localfarmers #organicfood #renewableenergy #checkthesurf #apolis #advocacythroughindustry #fairtrade #certifiedbcorporation #globalcitizens #thesearanch #gualala #mendonoma #mendocinocoast #sonomacoast #norcal #golocal #shoplocal #weloveourcustomers ...

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Jun 25

Open

Local farmers, local fisherman, organic foods, and powered by 100% locally produced renewable energy. These are a few of the commitments Surf Market is making towards environmental stewardship and corporate responsibility right here on the Mendocino coast. This beautiful King Salmon was caught by Bob @bigsmith3406 in the waters right off Point Arena. We’re doing our part to ensure a healthier environment for generations to come. The future is looking a little brighter each day. We’re here for you.
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#surfmarketgualala #welovegoodfood #localfarmers #localfisherman #organicfood #renewableenergy #environmentalstewardship #kingsalmon #65thanniversary #doyourpart #thesearanch #gualala #sonomacoast #mendocinocoast #norcal #golocal #shoplocal ...

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Jun 22

Open

We ♥️ our customers.
Here at Surf Market, you can find the very best of everything you need to feed your family and friends +plus+ we have an always-changing, wide selection of gift items including clothing and some of the best looking hats in the 707.
Come see us. We’re here for you.
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#surfmarketgualala #weloveourcustomers #welovegoodfood #local #organic #sustainable #renewableenergy #organicfarmers #thesearanch #gualala #mendocinocoast #sonomacoast #mendonoma #golocal #shoplocal ...

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Jun 2

Open

What a surprise 🌿We had the pleasure of meeting Vance Kitira, the owner and founder of @vancekitira here at Surf Market today. Vance’s Timber Pear candles have been a customer favorite here at Surf Market for more than four years. In speaking with Vance, we learned about the exceptional care that goes into the making each of his products and that he has the good fortune of many siblings working with him to make his company a great success. Thank you, Vance, for adding such beauty to our homes with your elegant and thoughtful line of products. We are so glad that your solo road trip up the Mendocino Coast brought you to our store. 🌿
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#surfmarketgualala #vancekitira #surfmarketgifts #timberpear #candles #illuminate #gualala #thesearanch #mendonoma #mendocinocoast #norcal #golocal #shoplocal ...

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May 13

Open

Happy Anniversary Surf Market🥂 2021 marks a an especially noteworthy milestone for Surf Market. We are more than proud to have served our community for 65 years. Throughout the year, we will be celebrating our special friends, our customers, our team members and the dedicated community organizations on the Mendonoma Coast. There is much to celebrate and we believe that the best is yet to come. Stay tuned for more news on some special celebratory events which we have planned for you. 🥂
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#surfmarketgualala #65thanniversary #welovegoodfood #thebestisyettocome #specialtygrocerystore #mendocinocoast #mendonoma #community #quality #service #cheers #thankyou #celebrate #gratitude #pride #appreciation #wesaluteyou #golocal #shoplocal #sonomacoast #thesearanch #norcal #californiahighway1 ...

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Apr 1

Open

It’s all sunshine and rainbows 🌈 now that our order of @frantoiomuraglia 100% Peranzana Olive Oil has arrived! Five generations of the Muraglia Family have made biodiversity a priority, consistently protecting their olive trees and nurturing their growth. The oldest tree on the Muraglia Family estate is estimated to be 450 years old and produced the olives for their very first pressing. The Peranzana olive is native to Apulia and its low acidity, and bright, rich flavor makes it the perfect accompaniment to just about everything. Hints of tomato leaf, artichoke, radish and arugula , this special olive oil is an experience for the senses and a pure delight for the palate. Hand harvested, stone milled. Mangia!
Find @frantoiomuraglia on the shelving unit across from register 1. 🌈
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#surfmarketgualala #welovegoodfood #tastetherainbow #peranzana #evoo #olive #biodiversity #beautiful #delicious #landstewardship #muraglia #italy #apulia #gualala #thesearanch #sonomacoast #mendocinocoast #norcal #highway1 #comeseeus #supportsmallbusiness #golocal #shoplocal ...

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Mar 31

Open

April 17, 2021.
Mark your calendars.
The long awaited return of the Surf Market Barbecue is upon us. Count the days, visualize the baby back ribs. We’re coming back better than ever.
Josh is ready. Are you?
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#surfmarketgualala #welovegoodfood #surfmarketbbq #meatandgreet #likenoother #bbqseason #roadsidegrill #pullover #deliciousfood #mediocrejokes #thingsarelookingup #babybackribs #worldfamous #bbqkingjosh #gualala #sonomacoast #mendocinocoast #mendonoma #norcal #countthedays #supportsmallbusiness ...

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Mar 26

Open

Surf Market customer @srdoebling took dinner to the next level with her mastery of @food52 ‘s Sea Scallops with Puy Lentils and Fennel Cream. This perfect combination of ingredients is the ultimate salute to SPRING. Now, we must admit that we don’t currently carry Le Puy lentils but we are actively working on it! We love seeing what our customers are serving up for dinner and this beautiful plate had us drooling. Look for a link to this mouthwatering recipe via the link in our profile later today. And stand by for the arrival of Le Puy lentils here at Surf Market. Lastly, if we were to pick the PERFECT wine pairing we would choose @murderridgewinery Perli Vineyard Chardonnay. Happy Friday everyone! Spring is in the air and things are looking up. Thank you for the 📸 @fenwayca 🌿
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#surfmarketgualala #welovegoodfood #food52 #whatsfordinner #f52grams #delicious #weloveourcustomers #scallops #springisintheair #thingsarelookingup #fennel #cheers #organic #gualala #thesearanch #mendocinocoast #sonomacoast #golocal #shoplocal #supportsmallbusiness ...