Surf Market is currently accepting applications for full and part-time positions. We offer generous benefits including a 20% storewide discount! Click the button below for more details.

We Love Good Food!

Thank you for visiting our website. Surf Market was founded in 1956 to serve the needs of the logging, hunting, and fishing community of Gualala. Since that time we have grown from a 3 person mom-and-pop, to the largest supermarket in our area with a well trained staff of 45, our products come from the best producers and food gardens to give the best to our clients.

In the old days, you could find frozen meat just down the aisle from the gun and ammunition selection. Today, 60 years later, we offer an amazing selection of quality products featuring locally made artisan foods, sustainable seafood, local and organic produce, specialty cheeses, hot and cold deli offerings, a large hand picked selection of wine and spirits, and yummy baked goods. In addition, we have one of the finest meat departments in Northern California. We invite you to explore our website and enjoy information and photos about our departments, products, and team members. We look forward to seeing you at the market.

Warm regards,

Surf Market BBQ
Days & Hours

Weather and air quality permitting, the Surf Market BBQ operates Fridays and Saturdays from 11am-5pm.

Join us for baby back ribs, grilled tri-tip sandwiches, whole and 1/2 grilled tri tips, rotisserie chickens, house made clam chowder and much more.

More Ideas and inspiration @ Surf Market Instagram!

Surf Market would like to wish the Norwood Family all the best on their journey to their new home in Missouri.  A special thank you to you Ron and Gavin for all of their contributions and hard work here at Surf Market.  Ron’s last day here is April 25 and Gavin’s is April 27th.  We hope you will come by and wish them well before their departure. 
.
.
.
.
.
.
.
.
.
.
#surfmarketgualala #welovegoodfood #surfmarketeam #missouri #gualala #thesearanch #sonomacoast #mendocinocoast #golocal #shoplocal

Surf Market would like to wish the Norwood Family all the best on their journey to their new home in Missouri. A special thank you to you Ron and Gavin for all of their contributions and hard work here at Surf Market. Ron’s last day here is April 25 and Gavin’s is April 27th. We hope you will come by and wish them well before their departure.
.
.
.
.
.
.
.
.
.
.
#surfmarketgualala #welovegoodfood #surfmarketeam #missouri #gualala #thesearanch #sonomacoast #mendocinocoast #golocal #shoplocal
...

When we designed our Gualala “It’s Worth The Drive “ hat with @unclebillhats, we wanted a hat that captured the rugged side of our beautiful coastal area.  A hat that was a little tough, a little vintage+retro with a strong feel of what makes Gualala special.  The team at Uncle Bill came back with exactly what we were looking for. If you live here in Gualala, or you are visiting, you know it’s “Worth The Drive”. We are thrilled with the collection of custom hats Uncle Bill has made for us and there’s more coming soon. Looking for some custom hats?  Ask for Jordan or Matt and tell them we sent you. 
.
.
.
.
.
.
.
.
.
.
.
#surfmarketgualala #gualala #worththedrive #unclebillhats #mendocinocoast #mendonoma #customhats #freshlids #golocal #shoplocal

When we designed our Gualala “It’s Worth The Drive “ hat with @unclebillhats, we wanted a hat that captured the rugged side of our beautiful coastal area. A hat that was a little tough, a little vintage+retro with a strong feel of what makes Gualala special. The team at Uncle Bill came back with exactly what we were looking for. If you live here in Gualala, or you are visiting, you know it’s “Worth The Drive”. We are thrilled with the collection of custom hats Uncle Bill has made for us and there’s more coming soon. Looking for some custom hats? Ask for Jordan or Matt and tell them we sent you.
.
.
.
.
.
.
.
.
.
.
.
#surfmarketgualala #gualala #worththedrive #unclebillhats #mendocinocoast #mendonoma #customhats #freshlids #golocal #shoplocal
...

“It’s a beautiful day.  Staying positive matters and I find it’s easy to stay positive if you commit to making it a mindset.  Everyone here has been amazing.  What a beautiful place this is!  I’m off to walk from Point Arena (where I was picked up yesterday )to The Sea Ranch Lodge and next stop is Bodega Bay.  Thanks for everything!  You matter!” Kyndal Edwards | A Walking Testimony.
.
.
.
Kyndal is walking across America to promote mental health awareness. Kyndal spent 11 times in county jail, 2 times in prison, suffered overdoses and sadly two attempts at taking his own life.  Kyndal found his sobriety in prison and has been clean and sober for 59 months, walked more than 4500 miles and is on day 485 of walking across America.
.
.
.
If you see Kyndal out on the road, give him a waive, a thumbs up or just some words of encouragement and appreciation.  He’s full of happy, contagious positivity and there’s no question he will put a smile on your face.  Thank you Kyndal for being such a warrior and a fierce example of perseverance.  Keep going!  You matter.
.
.
.
.
.
.
.
.
.
.
.
.
#surfmarketgualala #welovegoodfood 
#awalkingtestimony #sobriety #positivity #mendocinocoast #sonomacoast #gualala #onedayatatime #keepgoing #youmatter

“It’s a beautiful day. Staying positive matters and I find it’s easy to stay positive if you commit to making it a mindset. Everyone here has been amazing. What a beautiful place this is! I’m off to walk from Point Arena (where I was picked up yesterday )to The Sea Ranch Lodge and next stop is Bodega Bay. Thanks for everything! You matter!” Kyndal Edwards | A Walking Testimony.
.
.
.
Kyndal is walking across America to promote mental health awareness. Kyndal spent 11 times in county jail, 2 times in prison, suffered overdoses and sadly two attempts at taking his own life. Kyndal found his sobriety in prison and has been clean and sober for 59 months, walked more than 4500 miles and is on day 485 of walking across America.
.
.
.
If you see Kyndal out on the road, give him a waive, a thumbs up or just some words of encouragement and appreciation. He’s full of happy, contagious positivity and there’s no question he will put a smile on your face. Thank you Kyndal for being such a warrior and a fierce example of perseverance. Keep going! You matter.
.
.
.
.
.
.
.
.
.
.
.
.
#surfmarketgualala #welovegoodfood
#awalkingtestimony #sobriety #positivity #mendocinocoast #sonomacoast #gualala #onedayatatime #keepgoing #youmatter
...

Surf Market shelfie time!  We have so many new + delicious items in stock and more arriving each day.  Come have a look at the shelves next to register one for the most wild line up of products you will see anywhere in Mendocino County and beyond.  Find that special condiment, that magical ingredient which will help take your meal to the next level.  Nothing makes us happier than when our customers tell us how much they love finding new things here in our aisles.  And, behind every single one of these products is a person with a passion.  We are proud to support all of the creative makers out there, the folks whose products elevate our family meals and gatherings with friends.  As an independently owned, single-store location, it’s important to note that behind each product in our store is a buyer with a point of view.  No algorithms, no AI.  A simple passion for delicious food is what motivates us and sets us apart.  We have been here in Gualala for 68 years and while things have certainly changed since Surf Market opened the doors in 1956, one thing remains the same:  feeding our community members with the best of the best is at the core of what we strive for.  Come see us!
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
#surfmarketgualala #welovegoodfood #supermarketshelfie #shelfie #specialtygrocery #grocerystore #delicious #sonomacoast #mendocinocoast #gualala #mendonoma #golocal #shoplocal #noalgorithms

Surf Market shelfie time! We have so many new + delicious items in stock and more arriving each day. Come have a look at the shelves next to register one for the most wild line up of products you will see anywhere in Mendocino County and beyond. Find that special condiment, that magical ingredient which will help take your meal to the next level. Nothing makes us happier than when our customers tell us how much they love finding new things here in our aisles. And, behind every single one of these products is a person with a passion. We are proud to support all of the creative makers out there, the folks whose products elevate our family meals and gatherings with friends. As an independently owned, single-store location, it’s important to note that behind each product in our store is a buyer with a point of view. No algorithms, no AI. A simple passion for delicious food is what motivates us and sets us apart. We have been here in Gualala for 68 years and while things have certainly changed since Surf Market opened the doors in 1956, one thing remains the same: feeding our community members with the best of the best is at the core of what we strive for. Come see us!
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
#surfmarketgualala #welovegoodfood #supermarketshelfie #shelfie #specialtygrocery #grocerystore #delicious #sonomacoast #mendocinocoast #gualala #mendonoma #golocal #shoplocal #noalgorithms
...

What’s good today?
When @pacificgasandelectric called with catering orders for breakfast, lunch and dinner, our team hopped right to it.  We’re grateful for each and every worker out there who has braved the extreme weather and dangerous conditions while they bring electricity back to our area.  Let’s make sure we thank each worker we see, give them a friendly waive on the road and let’s let them know and see the kindness in our community.  It’s the least we can do to show our appreciation. 🤍 💡 🤍
.
.
.
.
.
.
.
.
.
.
#surfmarketgualala #welovegoodfood #kindnessmatters #pacificgasandelectric #sonomacoast #mendocinocoast #mendonoma #gualala #storm #lightitup #shoplocal #golocal

What’s good today?
When @pacificgasandelectric called with catering orders for breakfast, lunch and dinner, our team hopped right to it. We’re grateful for each and every worker out there who has braved the extreme weather and dangerous conditions while they bring electricity back to our area. Let’s make sure we thank each worker we see, give them a friendly waive on the road and let’s let them know and see the kindness in our community. It’s the least we can do to show our appreciation. 🤍 💡 🤍
.
.
.
.
.
.
.
.
.
.
#surfmarketgualala #welovegoodfood #kindnessmatters #pacificgasandelectric #sonomacoast #mendocinocoast #mendonoma #gualala #storm #lightitup #shoplocal #golocal
...

We’re asking our customers and community members “What’s good today?”
We’re in search of the small things, the big things, the things that make us smile and can connect us in positive ways.  The challenges that face our community, our country and the world are heavy and numerous and yet there is still light and goodness everywhere. Through a simple question of asking people “What’s good today?” we hope to bring you a little closer to the good things people are experiencing, the things that feel like hugs for the heart and remind us of our good fortune. We look forward to sharing our findings with you.  Let’s get out there and find the GOOD.  Want to be part of our “What’s good today?” series? DM us! 
.
.
.
.
.
.
.
.
.
.
.
#surfmarketgualala #welovegoodfood #whatsgood #glimmers #community #connection #optimism #mendocinocoast #sonomacoast #mendonoma #shoplocal #golocal #bekind #glimmers

We’re asking our customers and community members “What’s good today?”
We’re in search of the small things, the big things, the things that make us smile and can connect us in positive ways. The challenges that face our community, our country and the world are heavy and numerous and yet there is still light and goodness everywhere. Through a simple question of asking people “What’s good today?” we hope to bring you a little closer to the good things people are experiencing, the things that feel like hugs for the heart and remind us of our good fortune. We look forward to sharing our findings with you. Let’s get out there and find the GOOD. Want to be part of our “What’s good today?” series? DM us!
.
.
.
.
.
.
.
.
.
.
.
#surfmarketgualala #welovegoodfood #whatsgood #glimmers #community #connection #optimism #mendocinocoast #sonomacoast #mendonoma #shoplocal #golocal #bekind #glimmers
...

“I had been coming up to Gualala for years and always loved it and the Surf Market. My wife and I even served Surf Market BBQ at our wedding here in Gualala. The Surf Market BBQ has always been a hands down favorite of mine.  What’s not to love about it? Once I retired, I made a point of going to Surf Market and telling them I wanted to apply to work at the BBQ.  I told Surf they wouldn’t even have to pay me- I would work trade for bbq’d tri-tip.  The trade idea didn’t fly but I joined the team anyway.  I just love it out here- the music, the team, the delicious food we prepare and serve and of course, all the customers from near and far.  When I’m not working at Surf Market, one of my greatest passions is being a coach for the @specialolympics.  I have a daughter with special needs and when she was about 7 years old I took her to a Special Olympics event.  She joined the basketball team and they were called The Energizers. I asked the coach if I could help him out, he said YES and have I never looked back. I still coach every single Tuesday down in the Bay Area and have been coaching for the Special Olympics for more than 20 years. I coach all the sports -basketball, soccer, track and field, baseball and more.  And, I’ll tell you what, seeing these kids thrive and flourish and have fun…well, it makes my heart burst.  When I coach the kids, I tell them we have 3 rules:  1. Have fun. 2. Listen to your coaches 3. There isn’t a 3rd rule.  The best thing I can do is to make sure those athletes have a great time and help them find things about themselves which they are proud of and look forward to doing. Life is good and I’m grateful for everything I have.”
Kris (aka Kristin)
Surf Market BBQ Team Member
.
.
.
.
.
.
.
#surfmarketgualala #welovegoodfood #gualala #thesearanch #sonomacoast #mendonoma #surfmarketbbq #meettheteam #specialolympics #specialolympicscoach #golocal #shoplocal

“I had been coming up to Gualala for years and always loved it and the Surf Market. My wife and I even served Surf Market BBQ at our wedding here in Gualala. The Surf Market BBQ has always been a hands down favorite of mine. What’s not to love about it? Once I retired, I made a point of going to Surf Market and telling them I wanted to apply to work at the BBQ. I told Surf they wouldn’t even have to pay me- I would work trade for bbq’d tri-tip. The trade idea didn’t fly but I joined the team anyway. I just love it out here- the music, the team, the delicious food we prepare and serve and of course, all the customers from near and far. When I’m not working at Surf Market, one of my greatest passions is being a coach for the @specialolympics. I have a daughter with special needs and when she was about 7 years old I took her to a Special Olympics event. She joined the basketball team and they were called The Energizers. I asked the coach if I could help him out, he said YES and have I never looked back. I still coach every single Tuesday down in the Bay Area and have been coaching for the Special Olympics for more than 20 years. I coach all the sports -basketball, soccer, track and field, baseball and more. And, I’ll tell you what, seeing these kids thrive and flourish and have fun…well, it makes my heart burst. When I coach the kids, I tell them we have 3 rules: 1. Have fun. 2. Listen to your coaches 3. There isn’t a 3rd rule. The best thing I can do is to make sure those athletes have a great time and help them find things about themselves which they are proud of and look forward to doing. Life is good and I’m grateful for everything I have.”
Kris (aka Kristin)
Surf Market BBQ Team Member
.
.
.
.
.
.
.
#surfmarketgualala #welovegoodfood #gualala #thesearanch #sonomacoast #mendonoma #surfmarketbbq #meettheteam #specialolympics #specialolympicscoach #golocal #shoplocal
...

Stay in Touch

Join our mailing list to receive the latest news on products and special events at Surf Market

You have Successfully Subscribed!