Surf Market is currently accepting applications for full and part-time positions. We offer generous benefits including a 20% storewide discount! Click the button below for more details.

Now Hiring!

We Love Good Food!

Thank you for visiting our website. Surf Market was founded in 1956 to serve the needs of the logging, hunting, and fishing community of Gualala. Since that time we have grown from a 3 person mom-and-pop, to the largest supermarket in our area with a well trained staff of 45, our products come from the best producers and food gardens to give the best to our clients.

In the old days, you could find frozen meat just down the aisle from the gun and ammunition selection. Today, 60 years later, we offer an amazing selection of quality products featuring locally made artisan foods, sustainable seafood, local and organic produce, specialty cheeses, hot and cold deli offerings, a large hand picked selection of wine and spirits, and yummy baked goods. In addition, we have one of the finest meat departments in Northern California. We invite you to explore our website and enjoy information and photos about our departments, products, and team members. We look forward to seeing you at the market.

Warm regards,

“Support Your Local Farmer” t-shirts and tote bags are available in-store only at Surf Market. Come pick yours up today. Go local, shop local and support your local farmer!

More Ideas and inspiration @ Surf Market Instagram!

surfmarketgualala

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Jul 25

Open

“Opportunity is born with each new year.”
David Mas Matsumoto, Epitaph for a Peach: Four Seasons on My Family Farm.
🍑
Thanks to our Produce Department Manager Dan Laux, the highly anticipated and most delicious Sun Crest organic peaches from Masumoto Family Farm have made their way to Surf Market here on the Mendocino Coast. Fragrant, sweet, and bursting with that bright peach flavor which sings a nostalgic song of the very best summer days. Red blush skin over warm yellow flesh, this peach will undoubtedly grab your heart at first bite. We might be way out here on the Mendocino Coast, but our team is constantly in search of the best of the best to bring to you, our customers. We also owe a world of thanks to our distributor @veritablevegetable for their dedication, excellent customer service and for bringing us the best of the best in produce. Come see us and be sure to ask any/all of our Produce Clerks about the Matsumoto peaches and nectarines and enjoy a true story taste of summer.🍑
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#surfmarketgualala #welovegoodfood #masumotofamilyfarm #suncrestpeaches #organicfarming #epitaphforapeach #summer #stonefruit #freestone #gualala #thesearanch #mendocinocoast #sonomacoast #youreapeach #mendonoma #golocal #shoplocal #notonamazon ...

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Jul 6

Open

Our Produce Manager Dan works tirelessly to bring the best of everything to Surf Market. Through his large network of produce distributors, both large and small, Dan makes sure we carry the best organic and conventionally grown produce year round. However, there is one thing that makes Dan always radiate with joy- the arrival of a local farmer delivering their farm-fresh, just harvested produce. Rio and his son Reef from @naturestunefarm just dropped off a bunch of beautiful, organic, just picked produce including these beautiful fragrant and sweet strawberries. Supporting our local farmers and all of our other local producers is something we are very proud of here at Surf Market. Thank you Dan and thank you to all of our local producers who help to make Surf Market a special place to shop. ...

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Jun 29

Open

We are proud to offer a wide assortment of delicious products here at Surf Market. It’s true—you won’t find many of the items we carry in stores, cities and towns that are much larger than Surf Market and Gualala. We want the best of the best, the most unique and the most delicious items we can find. That’s what we do and that is what we will keep on doing. Come see us and have a look for yourself. We’re here for you.
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#surfmarketgualala #welovegoodfood #specialtygrocery #smallproducers #discoverdelicious #gualala #mendocinocoast #sonomacoast #thesearanch #norcal #mendonoma #pullover #weloveourcustomers ...

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Jun 1

Open

☀️Hat Giveaway ☀️Are you looking to add our most popular Surf Market hat in our latest color for summer to your collection? Drop some words of ☀️sunshine☀️ below ⬇️ with why you love shopping at Surf Market. We have 4 hats to giveaway and we will randomly pick 4 winners on Friday, June 3rd by 12 noon. Local pick up of hats at Surf Market only. ☀️
”Let the sun shine, let the sunshine in...”
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#surfmarketgualala #welovegoodfood #letthesunshinein #gooddaysunshine #hatgiveaway #ouray #sonomacoast #mendocinocoast #mendonoma #worththedrive #gualala #thesearanch #golocal #shoplocal ...

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May 25

Open

Natasha is retiring!
After more than 10 years of delivering beautiful bouquets of flowers, elegant orchids and a variety of lovely house plants, we wish Natasha our very best as she enters a new chapter.

Natasha’s last delivery to Surf Market will be on May 31.

Margaret and Natasha have allowed our community members to enjoy gorgeous, fresh flowers for all kinds of occasions over the years. Throughout the pandemic, Natasha’s flowers were delivered to Surf Market bringing color, happiness and joy to our customers during a very challenging and stressful time. Margaret has been a wonderful working partner to Natasha and her impeccable attention to detail has always made for beautiful floral displays here at Surf Market.

Natasha will continue to floral design for events and weddings exclusively at Warner Point and Stewarts Point.

Thank you Natasha and Margaret for being true rays of sunshine and for being so reliable and dedicated. You both have made our community here on the Mendonoma Coast an even more beautiful place to live.

The best is yet to come.

“I want to thank each and everyone in our community for the tremendous support, kindness and encouragement. I am so very grateful to each and every one of you for giving me the opportunity to do what I truly love doing.” ...

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May 5

Open

Don’t forget! Mother’s Day is this Sunday, May 9th. Celebrate Mom (or that special person in your life who gives you motherly love ) with a beautiful bouquet of flowers from @natashasflowers4you. We also have a wonderful selection of delicious chocolates, gift items and much more to help you celebrate Mom in style. Come see us, we’re here for you. Open 7:30am-8pm daily.
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#surfmarketgualala #welovegoodfood #mothersday #happymothersday #flowerstagram #flowers #sunshineforthesoul #gualala #thesearanch #sonomacoast #mendocinocoast #norcal #mendonoma #golocal #shoplocal ...

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May 3

Open

“Why am I always happy? Well, I just feel lucky. Lucky to work at Surf Market, lucky to be alive. I am always grateful for my family, my friends and for all of our customers. I am so fortunate, in so many ways. I am just a happy person. Even on the busiest days and the more challenging days, I can always find something that makes me smile.”
Jesus
Produce Clerk
Surf Market
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#surfmarketgualala #welovegoodfood #happy #gratitude #supportyourlocalfarmer #organic #shoplocal #produce #hapinessproject #gualala #mendonoma #sonomacoast #thesearanch
#renewableenergy #californiahighway1 #norcal ...

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Mar 10

Open

Looking for something delicious? Something new that you haven’t tried before? Come on in. We’ve got you covered.
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#surfmarketgualala #welovegoodfood #discoverdelicious #elevateyourpalate #specialtyfood #smallproducers #gualala #mendocinocoast #golocal #shoplocal #localfarmers #organicfoods #renewableenergy ...