We Love Good Food!

Thank you for visiting our website. Surf Market was founded in 1956 to serve the needs of the logging, hunting, and fishing community of Gualala. Since that time we have grown from a 3 person mom-and-pop, to the largest supermarket in our area with a well trained staff of 45, our products come from the best producers and food gardens to give the best to our clients.

In the old days, you could find frozen meat just down the aisle from the gun and ammunition selection. Today, 60 years later, we offer an amazing selection of quality products featuring locally made artisan foods, sustainable seafood, local and organic produce, specialty cheeses, hot and cold deli offerings, a large hand picked selection of wine and spirits, and yummy baked goods. In addition, we have one of the finest meat departments in Northern California. We invite you to explore our website and enjoy information and photos about our departments, products, and team members. We look forward to seeing you at the market.

Warm regards,

Support Your Local Farmer” t-shirts and tote bags are available in-store only at Surf Market.  Come pick yours up today.  Go local, shop local and support your local farmer!

More Ideas and inspiration @ Surf Market Instagram!

We’re taking a moment today to honor Chief Justice Ruth Bader Ginsburg, a illuminating champion of equality, the purest example of determination and a shining beacon of dedication and service. For more than a year, we have been proud to carry The “I Know This To Be True” series of books which were inspired by Nelson Mandela and created in collaboration with the @nelsonmandelafoundationsa. Small and powerful, just like RBG , this book is relentlessly inspiring and rich with generous insight, perspective and advice. Thank you Chief Justice Ginsberg for your unfaltering voice of wisdom, strength and hope. The “I Know This To Be True” collection of books can be found next to register 4. You will also find additional volumes with @gretathunberg, @stephencurry30, Gloria Steinhem, Bryan Stevenson and Nelson Mandela.
.
.
.
.
.
.
.
.
.
.
#surfmarketgualala #ruthbaderginsburg #rbg #nelsonmandelafoundation #equality #determination #service #iknowthistobetrue #gualala #thesearanch #mendocinocoast #mendonoma #sonomacoast #supportsmallbusiness
...

GOOD morning! We’re starting off the day with a completely scrumptious, brand new, locally made granola by Chef Steph @stephweiler, toasted @pelican_bread Coastal Sourdough and the most dreamy Satsuma Mandarin + Passionfruit jam from @lemonbirdjams. Rise and shine, today is a new day and this perfectly delicious breakfast. Chef Steph’s granola can be found on the shelving unit across from register one and the fruit base@lemonbirdjams can be found on the shelves next to our coffee aisle AND their collection of savory items (including salts) can be found to the right of our Meat Department. Come see us!
.
.
.
.
.
.
.
.
.
.
.
.
.
.
#surfmarketgualala #welovegoodfood #supportsmallbusiness #lemonbirdjams #granola #golocal #shoplocal #riseandshine #breakfast #gualala #thesearanch #mendonoma #sonomacoast #mendocinocoast
...

‘The Forests of California’ by Obi Kaufmann has arrived here at Surf Market and we are thrilled. Obi has created the ultimate guide which will lead you through trails, maps, nearly a hundred types of trees and the rich biodiversity that can be found deep with in the kingdoms of trees here in California. At a time when many of us are feeling small and unsure of the world around us, this guide brings us straight back into nature, on the forest floor under the canopy of giant trees. Obi’s writing and extensive research is a true dose of optimism and forward thinking. This beautiful book is something to be treasured by all ages and by people in all walks of life. Thank you @coyotethunder for such a beautiful tribute to the natural world that surrounds us. 🌲 🌲🌲 You can find ‘The Forests of California’ on the shelves next to aisle 8. Come see us🌿
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
#surfmarketgualala #welovegoodfood #forestsofcalifornia #obikaufmann #coyotethunder #thenaturalworld #getoutside #trees #forests #lookup #heydaybooks #gualala #thesearanch #norcal #sonomacoast #mendocinocoast #shoplocal #golocal #supportsmallbusiness
...

Dan Schoenfeld is the winemaker at Wild Hog Vineyards. Dan is also a fiercely devoted Fort Ross Volunteer Firefighter. We are so grateful for his dedication to doing whatever he can to keep our coastal communities safe. Make the time to thank all of the fire fighters and other first responders whenever possible. They are working long hours, with limited resources and under treacherous conditions. 🙏🏼 Thank you, Dan. (Note: Dan was here picking up groceries for a friend who had been evacuated from their home because he’s that kind of guy. All ♥️.)
.
.
.
.
.
.
.
.
.
.
.
#surfmarketgualala #volunteerfirefighter #californiafires #thankyouforyourservice #besafe #fortrossseaview #sonomacoast #gualala #golocal #shoplocal #bekind #wearamask #firstresponders
...

A super-deluxe, Surf Market custom gift basket went out the door today. FULL of some of our very best selling items: snacks, breakfast goods, savory condiments, locally made wines, cheese and bread, books, chocolates, cookies, granola and much more. Let us create that perfect gift for your client, your friend, your family member or anyone special. Local pick up only.🌿
.
.
.
.
.
.
.
.
.
.
.
.
#surfmarketgualala #welovegoodfood #customgiftbaskets #somethingforeveryone #toppicks #thebestofeverything #gualala #thesearanch #sonomacoast #mendocinocoast #mendonoma #golocal #shoplocal
...

Did you know that glycerin is a byproduct of the distillation process when you make biofuel? In 2008, Marshall (pictured on the right) learned this fact as he was making biofuel for his car. Along comes Megan (left) who asks “What are we going to do with all of this glycerin?” Together, they came up with a plan and @furtherproducts was born. This line of beautifully fragranced (hello bergamot, olive and fresh cut grass) and hardworking products has been on our shelves for almost four years and we couldn’t be happier. Regular, rigorous hand washing is now part of our daily lives. The luxurious feel of Further liquid soap adds some deserved luxury to our hand washing routines. Further lotion comes to the rescue of all dry skin with that same lovely happy-making smell. We were thrilled to finally meet Megan and Marshall right here in our aisles at Surf Market yesterday after many exchanges (and orders!) over email. Thank you @furtherproducts for your hard work, your innovation and your beautiful line of products. And many thanks to their son Wyatt who has been working hard to help his parents fulfill a high volume of orders during this very challenging time! 💪🏼We are proud to have you on our shelves! Further Products can be found on the shelving at the beginning of aisle 7. 🌿
.
.
.
.
.
.
.
.
.
.
.
.
.
#surfmarketgualala #weloveourvendors #biofuel #glycerin #innovation #onestepfurther #further #familyownedandoperated #surfmarketgifts #gualala #thesearanch #mendonoma #mendocinocoast #sonomacoast #norcal #supportsmallbusiness #wearamask #bekind #saythankyou #golocal #shoplocal
...

Mark Your Calendar!

Recipes

One Bowl French Tart Dough

One Bowl French Tart Dough

This is one of those recipes. 🍋
You can’t believe it will actually work because it is so simple.

Lemon Posset

Lemon Posset

When life gives you lemons, make this delicious cold dessert made from thickened cream and lemon.

Departments

Stay in Touch

Join our mailing list to receive the latest news on products and special events at Surf Market

You have Successfully Subscribed!