Open: 7:30am-8:00pm     (707) 884.4184

We Love Good Food!

Thank you for visiting our website. Surf Market was founded in 1956 to serve the needs of the logging, hunting, and fishing community of Gualala. Since that time we have grown from a 3 person mom-and-pop, to the largest supermarket in our area with a well trained staff of 45, our products come from the best producers and food gardens to give the best to our clients.

In the old days, you could find frozen meat just down the aisle from the gun and ammunition selection. Today, 60 years later, we offer an amazing selection of quality products featuring locally made artisan foods, sustainable seafood, local and organic produce, specialty cheeses, hot and cold deli offerings, a large hand picked selection of wine and spirits, and yummy baked goods. In addition, we have one of the finest meat departments in Northern California. We invite you to explore our website and enjoy information and photos about our departments, products, and team members. We look forward to seeing you at the market.

Warm regards,

Support Your Local Farmer” t-shirts and tote bags are available in-store only at Surf Market.  Come pick yours up today.  Go local, shop local and support your local farmer!

Mark your calendar...

Dec
14
Sat
11:00 am BR Cohn Wine Tasting @ Surf Market
BR Cohn Wine Tasting @ Surf Market
Dec 14 @ 11:00 am – 2:00 pm
BR Cohn Wine Tasting @ Surf Market | Gualala | CA | United States
Join us for a special wine tasting with Dominick Favuzzi. Enjoy the beautiful collection of locally produced BR Cohn wines. These wines are perfect for your gatherings around the table with family and friends during[...]
Dec
20
Fri
12:00 pm Seedlip Tasting and Demonstration
Seedlip Tasting and Demonstration
Dec 20 @ 12:00 pm – 2:30 pm
Seedlip Tasting and Demonstration
Come taste the worlds first non-alcoholic distilled spirit. Perfect with sparkling water, ginger ale, or on its own or use as a delicious mixer for holiday cocktails. Join us for this special event!
Ideas and inspiration @ Surf Market Instagram!

Yes, Chef! Chef Matt Elias from @dillonbeachresort was here shopping at Surf Market today. We sent him home with a jar of our best-selling @chilecrunch to drizzle on whatever strikes his fancy (hello eggs, oysters, roasted vegetables, tacos, aioli, soups, marinades and about a gajillion other things). Have you been to Coastal Kitchen at the @dillonbeachresort ? Let Chef Matt’s hyper local and ultra seasonal menu take your palate and senses on a ride. Breathe in the salt air and witness the jaw dropping beauty of West Marin. Thanks for stopping by, Chef. Great to meet you. .
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#surfmarketgualala #welovegoodfood #dillonbeachresort #chefmattelias #yeschef #thanksgiving #chilecrunch #mendocinocoast #sonomacoast #thesearanch #golocal #shoplocal
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Change of plans!
Pelican Bread has landed and will be out and ready for you by 9:15am today Wednesday, November 27!
Boom!
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#surfmarketgualala #welovegoodfood #locallybaked #pelicanbread #thanksgiving #dinnerolls #granola #gather #bakedinpointarea #mendocinocoast #comeandgetit #
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Originally made exclusively for our neighbors at @theharborhouseinn , we’re pleased to introduce Northern Coast Hand and Body Wash by @ettaandbillie. This low-lather soap is an aroma capture of the place that we are lucky to call home: salt air, warm dry grass and eucalyptus groves. Made with organic olive, eucalyptus and coconut oils which offer the ultimate hydrating experience for dry skin. For the shower, the bath and washing your hands, this hand crafted, small batch soap is the perfect gift for anyone on your list or just a treat for yourself. 🌿🌊🌾
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#surfmarketgualala #surfmarketgifts #stockingstuffers #ettaandbillie #madeincalifornia #northerncoast #sonomacoast #mendocinocoast #norcal #gualala #thesearanch #mendonoma #golocal #shoplocal
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Looking for crab to serve your family and friends? Come to our Meat and Seafood Department tomorrow, Tuesday, November 25 and we will be happy to help you! Previously frozen and completely delicious- we’ve got you covered! 📸 @ediblesf 🦀🦀🦀
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#surfmarketgualala #welovegoodfood #dungenesscrab #comeandgetit #crabby
#golocal #shoplocal #thesearanch #gualala #sonomacoast #mendocinocoast
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We’re in a kerfuffle over this hot sauce with truffles. Ripe chili peppers, organic agave nectar, black truffle and savory spices. A little hot, a little sweet and then a hit of that aromatic, magical decadence of black truffle. Vegan, gluten-free and a flavor bomb like no other. Did we mention it made @oprah ‘s Favorite Things list? It’s beyond delicious. Taco’s, pizza, eggs, Dungeness crab, oysters, popcorn, soups, marinades, potatoes, avocado toast, fries and more. Don’t walk, run. (ps- makes the perfect gift for that food centered friend or family member!)
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#surfmarketgualala #welovegood #truff #hotstuff #blacktruffles #forthrcuriouspalate #flavorbomb #chilpeppers #yum #flavorjourney #oprahsfavoritethings #searanch #gualala #mendocinocoast #mendonoma #sonomacoast #golocal #shoplocal
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Surf Market is stacked high with all things delicious for your holiday gatherings with family and friends. And, we also have a wonderful collection of beautiful gift items, many of them locally made right here on the Mendocino Coast. We’ve got you covered, top to bottom, and everything in-between. Pictured is a small slice of our many special offerings. Come see us!
Top left to bottom right:
North Coast Brine apparel, Mendocino Candle Company custom made Gualala Coastal Trail and Sonoma Coast fragranced candles, Surf Market custom hat collection, Abby Paffrath hats, Sanny Ceramics, Barge North Apparel, Vance Kitira candles, books to expand your life experience and PF Candle Co. candles.
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#surfmarketgualala #welovegoodfood #surfmarketgifts #somethingforeveryone #treatyourself #friendsgiving #celebrate #gualala #mendocinocoast #sonomacoast #norcal #mendonoma #thesearanch #golocal #shoplocal
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We have a special little section of books here at Surf Market of which we are very proud. This collection of books gets us outside into nature, outside of our selves and immersed in the magic of the outdoors or deep into touching literary moments that are heart-warming, moving and inspiring. Perfect for gifts, perfect to treat yourself. 📚
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#surfmarketgualala #welovegoodbooks #heyday #getoutside #explorenature #becurious #lookaround #surfmarketgifts #gualala #thesearanch #sonomacoast #oliversacks #golocal #shoplocal
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We’re in love ♥️. We have never (ever!) tasted better hazelnuts than the ones grown by the King Family in Silverton, Oregon. We could go on and on about the buttery, toasty, slightly maple-y flavor... it’s beyond dreamy. Family owned and operated, the King Family has the magic touch when it comes to hazelnuts. Come and pick up a bag or two and see for yourself. You’ll find @kingfreshllc hazelnuts on the shelves next to check stand two: unsalted and lightly salted- something for everyone!
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#surfmarketgualala #welovegoodfood #kingfreshhazelnuts #silvertonoregon #hazelnuts #thebestofthebest #delicious #itsnuts #filberts #gualala #thesearanch #sonomacoast #mendonoma #norcal #whatsnewatsurfmarket #golocal #shoplocal
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