Surf Market is currently accepting applications for full and part-time positions. We offer generous benefits including a 20% storewide discount! Click the button below for more details.

Now Hiring!

We Love Good Food!

Thank you for visiting our website. Surf Market was founded in 1956 to serve the needs of the logging, hunting, and fishing community of Gualala. Since that time we have grown from a 3 person mom-and-pop, to the largest supermarket in our area with a well trained staff of 45, our products come from the best producers and food gardens to give the best to our clients.

In the old days, you could find frozen meat just down the aisle from the gun and ammunition selection. Today, 60 years later, we offer an amazing selection of quality products featuring locally made artisan foods, sustainable seafood, local and organic produce, specialty cheeses, hot and cold deli offerings, a large hand picked selection of wine and spirits, and yummy baked goods. In addition, we have one of the finest meat departments in Northern California. We invite you to explore our website and enjoy information and photos about our departments, products, and team members. We look forward to seeing you at the market.

Warm regards,

“Support Your Local Farmer” t-shirts and tote bags are available in-store only at Surf Market. Come pick yours up today. Go local, shop local and support your local farmer!

More Ideas and inspiration @ Surf Market Instagram!

surfmarketgualala

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Mar 23

Open

Some bittersweet news from Surf Market this morning: After 19 years at Surf Market, our beloved Jesus is moving to Sacramento. 😭 Jesus’ son in-law recently found a promising job opportunity in the Sacramento area. With Jesus’ daughter, they have purchased a home with an apartment unit where Jesus will be living. Jesus will be working at Bel Air Market in Grass Valley in the Produce Department, of course! The move to Sacramento will allow Jesus to spend his free time with his brand new granddaughter, Dionara, to help out with walking their dogs and most of all to enjoy endless amounts of quality family time. Jesus’ last day at Surf Market will be April 3rd. To say he will be missed is a complete understatement. Jesus is a bright light, a human who constantly radiates kindness, helpfulness, generosity and a level of graciousness which is like nothing we have experienced before. Jesus, in his quiet, charming way, has continually inspired us all to be better people. Please take a moment to speak with Jesus and wish him well on his next adventure. We are determined to keep in close touch with him as he enters this next chapter of his life adventure. Here at Surf Market, we will will do our best to continue his legacy of infinite kindness, exuberant optimism and unwavering love of life and all that it brings. If we all try to be more like Jesus, there is no question that this world will be a better place. Thank you Jesus for being an exceptional human being. We ♥️ you and wish you much success and enjoyment in this next chapter.
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#surfmarketgualala #welovegoodfood #goat #oneofthegreats #newbeginnings #bittersweet #purelove #gracious #kindandgenerous #mendonoma #sonomacoast #mendocinocoast #thesearanch #vayacondios #adios #teextrañaremos ...

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Feb 11

Open

“Celebrating love just makes me happy.”
Jesus
Produce Clerk, Surf Market

♥️ Valentine’s Day ♥️
Tuesday, February 14

We have a beautiful selection of fresh flower bouquets for that special person in your life. In addition to flowers, we have a wide variety of chocolate and gifts of all kinds for your valentine.
And, regarding Jesus? Well, what’s not to love?
🤍
Come see us!
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#surfmarketgualala #welovegoodfood #valentines #valentinesday #whatsnottolove #flowers #specialtygrocery #mendocino #mendonoma #sonomacoast #thesearanch #golocal #shoplocal #love ...

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Jan 27

Open

Surf Market Friday “shelfie”. We’re more than proud to carry a wide variety of goods made by small(er) producers from all over the country and the world. We taste every single one of these delicious products before we add them to our shelves. We covet the beautifully designed labels, the delicious flavors, and we dedicate ourselves in bringing our customers a wide and unusual selection of items you most likely haven’t seen in grocery stores in larger cities. We’re always on the hunt for new items and we’re curious: Do you have any items you’d like to suggest we carry? Let us know by dropping a comment below. We’re listening and we’re here for you. Come see us!
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#surfmarketgualala #welovegoodfood #shelfie #foodgram #specialtyfood #delicious #smallproducers #artisanfood #mendonoma #mendocinocoast #thesearanch #sonomacoast #golocal #shopsmall #shoplocal #gualala ...

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Dec 16

Open

We have cuddly stuffies for children of all ages! Many thanks to Horicon Elementary for mentioning Surf Market and our collection of stuffies in their holiday performance last night! What a fun surprise! We have everything you need to feed your family and friends this holiday season along with a wide selection of gifts. Come see us. We’re here for you.
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#surfmarketgualala #welovegoodfood #happyholidays #stuffies #giftsforeveryone #childrenofallages #gualala #thesearanch #sonomacoast #mendocinocoast #bekind #golocal #shoplocal ...

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Dec 12

Open

SURF MARKET IS HIRING!

We are currently accepting applications for our:
• Meat and Seafood Department – full time preferred, and
• Bakery/Deli Department – part time.
Surf Market offers generous benefits including a 20% store-wide discount, sick time benefit and Physical Gym membership for all team members. Full time employees are also eligible for medical, dental, and vision insurances as well as paid vacation. Applications are available at Surf Market or online at www.surfsuper.com. EOE
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#surfmarketgualala #welovegoodfood #joinourteam #gualala #thesearanch #sonomacoast #mendocinocoast ...

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Nov 19

Open

One day earlier than expected, all of our Thanksgiving turkeys have arrived. While we are unable to take orders by phone, our team of butchers is ready to help you with any assistance you may need. Come see us. We’re open daily 730am-8pm and 7am-2pm on Thanksgiving Day.
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#surfmarketgualala #welovegoodfood #thanksgiving #gualala #thesearanch #golocal #shoplocal ...

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Nov 17

Open

“The Surf Market sparking wine is affordably priced and absolutely delicious. It’s the perfect sparkler to serve during the holidays. If you have a small or large group of people, it will please everyone. I buy it by the case and it won’t break the bank. This sparkling wine is just really tasty and my family and friends enjoy it a great deal. I recommend it wholeheartedly. ”
George Calys, Sea Ranch Soundings Editor.
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🥂 Our Surf Market Sparkling Wine is on sale NOW and ready for all of your gatherings with family and friends. Celebrate everything- the small things, the big things and the tiniest things in between. The best is yet to come.🥂
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Our North Coast Brut Sparkling Wine is made with Chardonnay, Pinot Noir and Pinot Blanc varietals and has 12.5% alcohol. Crisp and refreshing with notes of citrus and pear, this sparkling wine pairs perfectly with a wide variety of appetizers and desserts.
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(The @barbarastauffachersolomon tote George is carrying is available here at Surf Market along with two other of her super graphic designs. A perfect gift for anyone on your list. ♥️↙️🌀)
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#surfmarketgualala #gualala #mendocinocoast #specialtyfood #sparklingwine #cheers #celebrate #thebestisyettocome #thesearanch #sonomacoast #mendonoma #golocal #shoplocal #barbarastauffachersolomon ...

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Oct 4

Open

Farewell Celebration
Pazzo Marco Creamery

Saturday, October 15
1-4pm
South Coast Fire Department
37230 Church Street
Gualala

In the 13 years Pazzo Marco Creamery has been working with Surf Market, Marco and Paul have delivered close to
40,000 pints of gelato and 15,000 pounds of cheese. It’s now time for their next chapter…retirement!

Please join Marco and Paul for a complimentary gelato (one per person) at the South Coast Fire Department starting at 1pm on Saturday, October 15.
The South Coast Fire Department holds a very special place in the hearts of both Marco and Paul. A monetary donation of any size to the SCFD on the day of the event would be greatly appreciated.

Look for the iconic Pazzo Marco gelato cart and come enjoy their locally made and extraordinarily delicious gelato we have all come to love over the years.

Photo credit:
@bill.oxford

#surfmarketgualala #welovegoodfood #pazzomarcocreamery #retirement #scoops #gelatocart #locallymade #artisanfood #golocal #mendonoma #thesearanch #shoplocal #stockup #love #instagood #food #gelato #gualala ...