Surf Market is currently accepting applications for full and part-time positions. We offer generous benefits including a 20% storewide discount! Click the button below for more details.

We Love Good Food!

Thank you for visiting our website. Surf Market was founded in 1956 to serve the needs of the logging, hunting, and fishing community of Gualala. Since that time we have grown from a 3 person mom-and-pop, to the largest supermarket in our area with a well trained staff of 45, our products come from the best producers and food gardens to give the best to our clients.

In the old days, you could find frozen meat just down the aisle from the gun and ammunition selection. Today, 60 years later, we offer an amazing selection of quality products featuring locally made artisan foods, sustainable seafood, local and organic produce, specialty cheeses, hot and cold deli offerings, a large hand picked selection of wine and spirits, and yummy baked goods. In addition, we have one of the finest meat departments in Northern California. We invite you to explore our website and enjoy information and photos about our departments, products, and team members. We look forward to seeing you at the market.

Warm regards,

Support Your Local Farmer” t-shirts and tote bags are available in-store only at Surf Market.  Come pick yours up today.  Go local, shop local and support your local farmer!

More Ideas and inspiration @ Surf Market Instagram!

What a surprise 🌿We had the pleasure of meeting Vance Kitira, the owner and founder of @vancekitira here at Surf Market today. Vance’s Timber Pear candles have been a customer favorite here at Surf Market for more than four years. In speaking with Vance, we learned about the exceptional care that goes into the making each of his products and that he has the good fortune of many siblings working with him to make his company a great success. Thank you, Vance, for adding such beauty to our homes with your elegant and thoughtful line of products. We are so glad that your solo road trip up the Mendocino Coast brought you to our store. 🌿
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#surfmarketgualala #vancekitira #surfmarketgifts #timberpear #candles #illuminate #gualala #thesearanch #mendonoma #mendocinocoast #norcal #golocal #shoplocal
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Happy Anniversary Surf Market🥂 2021 marks a an especially noteworthy milestone for Surf Market. We are more than proud to have served our community for 65 years. Throughout the year, we will be celebrating our special friends, our customers, our team members and the dedicated community organizations on the Mendonoma Coast. There is much to celebrate and we believe that the best is yet to come. Stay tuned for more news on some special celebratory events which we have planned for you. 🥂
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#surfmarketgualala #65thanniversary #welovegoodfood #thebestisyettocome #specialtygrocerystore #mendocinocoast #mendonoma #community #quality #service #cheers #thankyou #celebrate #gratitude #pride #appreciation #wesaluteyou #golocal #shoplocal #sonomacoast #thesearanch #norcal #californiahighway1
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It’s all sunshine and rainbows 🌈 now that our order of @frantoiomuraglia 100% Peranzana Olive Oil has arrived! Five generations of the Muraglia Family have made biodiversity a priority, consistently protecting their olive trees and nurturing their growth. The oldest tree on the Muraglia Family estate is estimated to be 450 years old and produced the olives for their very first pressing. The Peranzana olive is native to Apulia and its low acidity, and bright, rich flavor makes it the perfect accompaniment to just about everything. Hints of tomato leaf, artichoke, radish and arugula , this special olive oil is an experience for the senses and a pure delight for the palate. Hand harvested, stone milled. Mangia!
Find @frantoiomuraglia on the shelving unit across from register 1. 🌈
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#surfmarketgualala #welovegoodfood #tastetherainbow #peranzana #evoo #olive #biodiversity #beautiful #delicious #landstewardship #muraglia #italy #apulia #gualala #thesearanch #sonomacoast #mendocinocoast #norcal #highway1 #comeseeus #supportsmallbusiness #golocal #shoplocal
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April 17, 2021.
Mark your calendars.
The long awaited return of the Surf Market Barbecue is upon us. Count the days, visualize the baby back ribs. We’re coming back better than ever.
Josh is ready. Are you?
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#surfmarketgualala #welovegoodfood #surfmarketbbq #meatandgreet #likenoother #bbqseason #roadsidegrill #pullover #deliciousfood #mediocrejokes #thingsarelookingup #babybackribs #worldfamous #bbqkingjosh #gualala #sonomacoast #mendocinocoast #mendonoma #norcal #countthedays #supportsmallbusiness
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Surf Market customer @srdoebling took dinner to the next level with her mastery of @food52 ‘s Sea Scallops with Puy Lentils and Fennel Cream. This perfect combination of ingredients is the ultimate salute to SPRING. Now, we must admit that we don’t currently carry Le Puy lentils but we are actively working on it! We love seeing what our customers are serving up for dinner and this beautiful plate had us drooling. Look for a link to this mouthwatering recipe via the link in our profile later today. And stand by for the arrival of Le Puy lentils here at Surf Market. Lastly, if we were to pick the PERFECT wine pairing we would choose @murderridgewinery Perli Vineyard Chardonnay. Happy Friday everyone! Spring is in the air and things are looking up. Thank you for the 📸 @fenwayca 🌿
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#surfmarketgualala #welovegoodfood #food52 #whatsfordinner #f52grams #delicious #weloveourcustomers #scallops #springisintheair #thingsarelookingup #fennel #cheers #organic #gualala #thesearanch #mendocinocoast #sonomacoast #golocal #shoplocal #supportsmallbusiness
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Who doesn’t love crispy chips and freshly made salsa? Through April 3, buy a container of @norcalprimefoods salsa and get a bag of Norcal Prime Foods chips for free! Just in time for warmer weather, and longer days, chips and salsa makes the perfect snack to enjoy with family and friends. Find @norcalprimefoods salsas in our refrigerated cases across from our Produce Department and Norcal Prime Foods Chips on the shelving unit at the end of aisle 7. Thank you to our team member Juan for bringing these delicious products to Surf Market. Come see us!
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#surfmarketgualala #welovegoodfood #norcal #chipsandsalsa #freshsalsa #madeinnorcal #familyownedandoperated #familyowned #delicious #springisintheair #thingsarelookingup #weekendready #gualala #thesearanch #mendocinocoast #sonomacoast #mendonoma #golocal #shoplocal #supportsmallbusiness
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“I feel inspired. We’ve had quite a year but there is an incredible amount of optimism in the air and for that I’m grateful. Our local farms are waking up and the farmers have a renewed sense of energy as well. Here we are, in the middle of the Mendocino Coast and in spite of our hard-to-get-to location, we have a highly impressive offering of local and organically grown fruits and vegetables as well as conventional choices. I can’t express enough how much I love our customers. Over the last year, I’ve been reminded of the immense value of friendships and connections. Our customers are our friends. Yes, I’m the Produce Department Manager but my job goes beyond that. We are feeding individuals, families and friends in their homes, at their tables. The produce we sell provides nutrition and countless health benefits to our customers. And in turn, our customers here at
Surf Market give me the greatest amount of joy. Next to laughter and farm fresh produce, joy is the absolute best medicine around.”
(Mask removed to reveal beaming smile from 6 feet away. 😊)
Dan Laux
Produce Manager
Surf Market
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#surfmarketgualala #welovegoodfood #optimism #inspiration #alightattheendofthetunnel #oneyearlater #spring #newbeginnings #organic #vegetables #produce #supportyourlocalfarmer #knowwhereyourfoodcomesfrom #joy #renewableenergy #supportsmallbusiness #gualala #thesearanch #mendocinocoast #sonomacoast #golocal #shoplocal
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Beautiful, fragrant, flowering organically grown rosemary from Knoll Farm in Brentwood is here! Chop the rosemary leaves and use them as you normally do and scatter the flowers in salads, on egg dishes, over lamb, chicken or pork, over roasted vegetables or add to cocktails and teas... the possibilities are endless.Jesus, our constantly happy team member, always smiling under his mask, can’t wait to get these beautiful bunches out on our shelves for you to enjoy! 🌿
Come see us!
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#surfmarketgualala #welovegoodfood #springisintheair #floweringrosemary #rosemary #organic #freshherbs #supportfarmers #knowwhereyourfoodcomesfrom #buildalongertable #thingsarelookingup #optimism #flowers #delicious #localfarmers #organicfoods #renewableenergy #blooms #gualala #mendocinocoast #sonomacoast #golocal #shoplocal #supportsmallbusiness
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Mark Your Calendar!

Recipes

One Bowl French Tart Dough

One Bowl French Tart Dough

This is one of those recipes. 🍋
You can’t believe it will actually work because it is so simple.

Lemon Posset

Lemon Posset

When life gives you lemons, make this delicious cold dessert made from thickened cream and lemon.

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