Open: 7:30am-8:00pm     (707) 884.4184

We Love Good Food!

Thank you for visiting our website. Surf Market was founded in 1956 to serve the needs of the logging, hunting, and fishing community of Gualala. Since that time we have grown from a 3 person mom-and-pop, to the largest supermarket in our area with a well trained staff of 45, our products come from the best producers and food gardens to give the best to our clients.

In the old days, you could find frozen meat just down the aisle from the gun and ammunition selection. Today, 60 years later, we offer an amazing selection of quality products featuring locally made artisan foods, sustainable seafood, local and organic produce, specialty cheeses, hot and cold deli offerings, a large hand picked selection of wine and spirits, and yummy baked goods. In addition, we have one of the finest meat departments in Northern California. We invite you to explore our website and enjoy information and photos about our departments, products, and team members. We look forward to seeing you at the market.

Warm regards,

Support Your Local Farmer” t-shirts and tote bags are available in-store only at Surf Market.  Come pick yours up today.  Go local, shop local and support your local farmer!

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Ideas and inspiration @ Surf Market Instagram!

We ♥️ our customers!
Thanks for shopping at Surf Market, Michael! Michael spotted the @tastydecoy recipe and post we recently shared and decided to try both Truff @sauce ‘s for himself. In addition to the Truff, Michael picked up a bottle of delicious, locally produced @olivequeenevoo. Michael has excellent taste and we’re curious to see how he uses his new products! Remember: tag us in your food photos and you just might win something! Happy Wednesday 💥 .
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#surfmarketgualala #welovegoodfood #weloveourcustomers #truff #trufflehotsauce #evoo #specialtyfood #delicious #pantrystaples #gualala #thesearanch #mendocinocoast #sonomacoast #mendonoma #golocal #shoplocal
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Local Sea Ranch residents Martin and Jeremy Otis have done it again! Here’s another beautifully composed dish full of delicious, vibrant flavors and healthy ingredients which can all be found here at Surf Market. Finished with the wildly popular Truff @sauce, we’re putting this one on repeat. What’s Truff, you ask? Truff is slightly spicy, with a touch of heat and holds a finish of aromatic, bold black truffles. It goes on just about everything and we can barely keep it in stock.
Thank you @tastydecoy for another inspiring and beautiful approach to a plant-based plate. 🌿

#Repost @tastydecoy with @get_repost
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Several days ago I promised a Truffle Hot Sauce recipe and I do not aim to disappoint! Hit up the link in my profile and learn how to whip up a batch of White Wine Braised Rapini with Cannellini Beans, Yogurt and that amazing @sauce Black Truffle Hot Sauce on your own. And if you’re local...literally everything you need to pull off a few plates of this deliciousness can be acquired at @surfmarketgualala!
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#trufflehotsauce #rapini #brccolirabe #cannellinibeans #yogurt #vegetarian #garlic #recipe #surfmarketgualala #shoplocal
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House-smoked, locally caught King Salmon. What’s better than that? Well, this right here is smoke King Salmon belly. Whoa. Our team of butchers strive to use the whole fish, whenever possible, and during the height of our local salmon season, we saved the salmon bellies- one of the very best kept secrets of the fish. Coveted by chefs, salmon belly is full of flavor, packed with buttery rich-decadence in all the right ways and a motherlode of omega-3 fatty acids. For appetizers, in pasta, salads, with eggs and grilled bread... let your imagination guide you. Come and get them! You can find our locally caught, house-smokes King Salmon bellies in the gourmet cheese section right by the entrance to the store. 🌿
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#surfmarketgualala #welovegoodfood #kingsalmon #salmonbellies #housesmoked #locallycaught #tartine #delicious #omega3fattyacids #gualala #thesearanch #sonomacoast #supportyourlocalfisherman #mendocinocoast #mendonoma #sonomacoast #golocal #shoplocal
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Hankering for a delicious, locally made, cold and frosty one? 🍺 Check our this line up of JUST DELIVERED beauties from @russianriverbrewco. We have the wildly popular cult favorite Pliny The Elder- a wickedly aromatic IPA bursting with floral, citrus and pine. Next up is Shadow of a Doubt- a deep, dark porter with dramatic hits of rich chocolate and smoky malt. Lastly, STS (the call sign for our very own Sonoma County Airport) is a classic European style Pilsner: hoppy, mild malt, strong and balanced yeast flavors with a dry finish. Pliny and STS would both be perfect with cracked crab 🦀 and Shadow of a Doubt will sit perfectly next to your comforting pot of stew, braised dishes and literally anything that’s been BBQ’d. Come and get ‘em!
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#surfmarketgualala #welovegoodfood #russianriverbrewing #plinytheelder #stspilsner #shadowofadoubtporter #sonomacounty #sonomacoast #frosty #brewdog #brewski #beerstagram #beer #suds #mendonoma #norcal #gualala #thesearanch #mendocinocoast #drinklocal #shoplocal #golocal
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They’re here! Many are over 2lbs! Come and get them and don’t forget the sourdough bread! 🦀
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#surfmarketgualala #welovegoodfood #dungenesscrab #locallycaught #justintimeforchristmas #sonomacoast #mendonomacoast #thesearanch #golocal #shoplocal
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Yes, Chef! Chef Matt Elias from @dillonbeachresort was here shopping at Surf Market today. We sent him home with a jar of our best-selling @chilecrunch to drizzle on whatever strikes his fancy (hello eggs, oysters, roasted vegetables, tacos, aioli, soups, marinades and about a gajillion other things). Have you been to Coastal Kitchen at the @dillonbeachresort ? Let Chef Matt’s hyper local and ultra seasonal menu take your palate and senses on a ride. Breathe in the salt air and witness the jaw dropping beauty of West Marin. Thanks for stopping by, Chef. Great to meet you. .
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#surfmarketgualala #welovegoodfood #dillonbeachresort #chefmattelias #yeschef #thanksgiving #chilecrunch #mendocinocoast #sonomacoast #thesearanch #golocal #shoplocal
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Change of plans!
Pelican Bread has landed and will be out and ready for you by 9:15am today Wednesday, November 27!
Boom!
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#surfmarketgualala #welovegoodfood #locallybaked #pelicanbread #thanksgiving #dinnerolls #granola #gather #bakedinpointarea #mendocinocoast #comeandgetit #
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Originally made exclusively for our neighbors at @theharborhouseinn , we’re pleased to introduce Northern Coast Hand and Body Wash by @ettaandbillie. This low-lather soap is an aroma capture of the place that we are lucky to call home: salt air, warm dry grass and eucalyptus groves. Made with organic olive, eucalyptus and coconut oils which offer the ultimate hydrating experience for dry skin. For the shower, the bath and washing your hands, this hand crafted, small batch soap is the perfect gift for anyone on your list or just a treat for yourself. 🌿🌊🌾
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#surfmarketgualala #surfmarketgifts #stockingstuffers #ettaandbillie #madeincalifornia #northerncoast #sonomacoast #mendocinocoast #norcal #gualala #thesearanch #mendonoma #golocal #shoplocal
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