Bread

Produce

Wine

Cheese

Citrus

Bread

Produce

Wine

Cheese

Citrus

We Love Good Food!

Thank you for visiting our website. Surf Market was founded in 1956 to serve the needs of the logging, hunting, and fishing community of Gualala. Since that time we have grown from a 3 person mom-and-pop, to the largest supermarket in our area with a well trained staff of 45, our products come from the best producers and food gardens to give the best to our clients.

In the old days, you could find frozen meat just down the aisle from the gun and ammunition selection. Today, 60 years later, we offer an amazing selection of quality products featuring locally made artisan foods, sustainable seafood, local and organic produce, specialty cheeses, hot and cold deli offerings, a large hand picked selection of wine and spirits, and yummy baked goods. In addition, we have one of the finest meat departments in Northern California. We invite you to explore our website and enjoy information and photos about our departments, products, and team members. We look forward to seeing you at the market.

Warm regards,

Support Your Local Farmer” t-shirts and tote bags are available in-store only at Surf Market.  Come pick yours up today.  Go local, shop local and support your local farmer!

Mark your calendar...

There are no upcoming events.

Ideas and inspiration @ Surf Market Instagram!

There’s a smile under that mask! Meet Monica, one of our incredible team members who is working hard everyday to take care of our customers. Monica works in our deli department and our produce department and she is rarely without her trademark: a beaming smile. Masks make it hard to read people’s emotions and it can be difficult hearing each other when we try to speak. Have patience, gratitude and grace. Be kind, be gentle with each other. We’re all a little fragile and our empathy towards each other can go a long way. Don’t forget to smile. Even with a mask on, people will see it in your eyes. Just look at Monica’s 👀. ♥️
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#surfmarketgualala #essentialbusiness #heroes #community #essentialworkers #smile #masks #gratitude #patience #bekind #gualala #thesearanch #mendonoma #mendocinocoast #sonomacoast
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COVID19 Safety Measures at Surf Market
We have created a two-sided informational sheet with up to date safety measures that we have implemented here at Surf Market. Keeping our team members and customers safe and informed is a priority. You will receive this sheet during the time of check out with our cashiers.

We ask that you take this sheet home and spend a few minutes reading it. Please share this important information with others in your household.
We are a strong community and we need to remain connected to each other while we continue to honor social distancing.
Please help us by sharing this post in your stories or on your time line. Thank you.♥️
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#surfmarketgualala #safetymeasures #covid19 #stayinformed #sociallydistantandstillconnected #community #patience #essentialbusiness #cooperation #gualala #thesearanch #mendocinocoast #sonomacoast #mendonoma
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20 second hand-washing sessions have quickly become part of our daily lives. @furtherproducts glycerin soaps and lotions are born from grease which yields biofuel and when biofuel is distilled, it yields pure glycerin. 🌿Further Products have a fresh, uplifting fragrance and the glycerin keeps your skin soft and moisturized. You might as well get some enjoyment out of those 20 seconds at your sink while you sing happy birthday. 🧼 .
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#surfmarketgualala #furtherproducts #biofuel #repurposed #glycerinsoap #washyourhands #twentyseconds #stopthespread #flattenthecurve #gualala #thesearanch #sonomacoast #mendonomacoast #mendocinocoast
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Help us get the word out!

At this time, individual shoppers only, please.
Please designate one person in your family to come and do the shopping here at Surf Market. Keeping the recommended 6 feet of social distance between each other is of great importance as we work to flatten the curve of the COVID19 pandemic. We have always enjoyed seeing families and couples and friends shopping together and this is a very different time when those shopping patterns are no longer possible. We are grateful to our community for your understanding, support, patience and kindness during this challenging time. Our team is doing an outstanding job adjusting to the changes that come on a daily, hourly and to the minute basis. We will get through this! And for now, please remember, one at a time. 🙏🏼
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#surfmarketgualala #oneatatime #designatedshopper #essentialbusiness #socialdistancing #community #kindness #understanding #gualala #thesearanch #sonomacoast #mendocinocoast #mendonoma
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Thank you for the amazing cartoon, Drew Fagan! We are so proud of our entire team here at Surf Market for their hard work and determination during this challenging time. We appreciate the entire community for their patience, support, gratitude and encouragement as we continue to navigate this uncharted territory. You can find Drew’s drawing in today’s issue of the Independent Coast Observer which just arrived at Surf Market. We will get through this as a community.
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#surfmarketgualala #welovegoodfood #essentialbusiness #groceryworkers #emergencyworkers #superheroes #wedidntseethiscoming #mendonoma #sonomacoast #mendocinocoast #thesearanch #timbercove #anchorbayca #pointarenacalifornia #bettertogether
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Thank you, Andy!
Andy from @clover.sonoma just delivered our milk, yogurt, cottage cheese, butter, eggs and more. We are busily filling our cases for you and keeping our shelves as well stocked as we possibly can. We are so grateful for all of the delivery drivers out there. Give them a waive and a 👍🏼 if you see them on the road.
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#surfmarketgualala #welovegoodfood #gratitude #cloversonoma #essentialbusiness #feedthepeople #werehereforyou #gualala #thesearanch #sonomacoast #mendocinocoast #northerncalifornia #weloveourcustomers
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Thanks Dan! Without getting rid of ANY of our offerings, we completely reconfigured the Produce Department to allow for better social distancing. We still have every single one of the items you are looking for with conventional, organic and locally grown fruits and vegetables. Can’t find something? Just ask. We’re here for you and we’re in this together. And if you see Dan, be sure to give him a big thank you. He puts his ♥️ into the Produce Department and is here to make sure our community has the best of everything during this challenging time. 🥬
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#surfmarketgualala #welovegoodfood #socialdistancing #essentialbusiness #producedepartment #werehereforyou #wideopenspaces #mendonoma #sonomacoast #mendocinocoast #gualala
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Did you know that Surf Market accepts Apple Pay? Fast, easy to use, secure and conveniently sanitary (you don’t need to push any buttons on our customer terminals), Apple Pay is quickly gaining popularity with our Surf Market customers. In a few simple steps, Apple Pay can be easily set in a few simple steps by going to apple.com and following the steps on your iPhone. Easy-peasy!
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#surfmarketgualala #welovegoodfood #applepay #keepitsimple #fast #sanitary #convenient #iphone #essentialbusiness #specialtygrocery #gualala #thesearanch #mendocinocoast #sonomacoast #golocal #shoplocal
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